New Code of Conduct for Influencer Marketing in Greece: What Brands and Creators Need to Know

The rapid growth of influencer marketing has transformed the way brands communicate with consumers, making it an essential part of every modern digital strategy.

However, with greater influence comes the need for clearer rules.

In response to this need, Greece is welcoming a new Code of Conduct for Influencer Marketing, an important step toward ensuring transparency and authenticity in commercial collaborations. This development marks a new era for the Greek market, aiming to protect consumers and strengthen trust in a marketing tool that continues to evolve dynamically.

The new code is not just a collection of rules. It is a structured framework that provides clear guidance for brands, agencies and content creators.

At the heart of it is one key principle: transparency.

This means that every commercial collaboration must be clearly and explicitly disclosed, so that consumers can immediately understand when content is part of a paid promotion, sponsorship or advertising activity.

Beyond disclosure, the code also highlights the importance of authenticity and honesty. Influencers are expected to promote products or services they genuinely believe in and to avoid misleading practices.

For content creators, this translates into the responsibility to use clear indications such as #διαφήμιση, #ad, or other obvious labels across all platforms, making the commercial nature of a post immediately understandable.

For brands, the responsibility is equally important.

Companies are expected to create agreements that reflect these new guidelines, educate their collaborators and ensure compliance in every campaign. Adopting these practices will not only support legal compliance, but also improve brand credibility in the eyes of the public, helping build long-term relationships based on trust.

For Greek businesses, the new Code of Conduct is not just a regulatory change. It is an opportunity.

Brands that apply these standards properly can strengthen their reputation, stand out in a competitive market and show that they respect their audience.

Compliance is not only a legal obligation. It is a strategic move that builds credibility, transparency and positive brand perception.

At Promoters, we believe that ethical and transparent influencer marketing is the future.

We are here to help Greek businesses and creators understand these new standards, adapt smoothly and apply them effectively. With the right approach, this change can become more than a challenge.

It can become an opportunity for stronger partnerships, better communication and sustainable growth in the digital era.